Ivan Dimitrov
is a Revenue Operations and Strategy Leader
Builder and growth operator with a proven track record across startups and enterprise. Entrepreneur turned intrapreneur, driving revenue and strategy at scale. Shapes go-to-market systems that convert, automates what can be optimized, and uses analytics to drive growth across the business. AI-native and relentlessly curious—leveraging technology not just to move faster, but smarter. Built and led teams, ventures, and systems from zero to one and beyond.
Always open to interesting conversations and collaborations. Feel free to take a look at my background or connect.
Areas that ignite my expertise
A glimpse into my passions, with an appetite for exploring diverse projects
Аutomation Strategy
Crafting and implementing a comprehensive automation strategy that integrates key communication stages—awareness, acquisition, engagement, activation, retention—across a variety of channels including but not limited to websites, apps, landing pages, email, and beyond, to establish a dynamic and interactive system with advanced analytics and streamlined data processes.
SaaS Go-To-Market
Specializing in the orchestration of SaaS go-to-market strategies, I align with evolving product release cycles, maintaining the integrity of each critical sequence. My expertise lies in developing pricing, sales, marketing, and distribution strategies that synergize with the product’s positioning, target market, and messaging, while effectively guiding acquisition tactics.
Headless eCommerce
Headless eCommerce decouples the front-end and back-end of an ecommerce application, resulting in a shorter time to market due to the independent development, deployment, and scaling of services. This composable commerce approach opens new omnichannel retail possibilities and allows for personalized content across multiple touchpoints, while also enabling the use of the best-of-breed technologies to construct a flexible eCommerce stack.
Analytical Structure
Conducting an audit and implementing analytical services to gather and aggregate customer/user data from all relevant digital and offline touchpoints. Make sure there's no siloed data and put in place data protocols that assure quality connections and real actionable results. Build dashboards, connect messaging automations, landing page personalizations and audience targeting.
Build From Scratch
Starting a marketing initiative from the ground up - analyzing the product and identifying opportunities, creating a roadmap, assembling a team and collaborating with other business units to ensure sustainable and efficient growth from the outset.
B2B
Developing bespoke B2B approaches tailored to business model and specific niche. Experienced in account based marketing and sales alignment.
Things I am personally passionate about
Public Transportation - Lots of love and curiosity in me about trains, buses, trams and metro networks (and a special mention for Istanbul's ferries). One of the things I always find time for when travelling is exploring the quirks and achievements of the local public transportation network.
Bikepacking & Ultra-cycling - Discovered the freedom a bike and a good set of bags gives you and have roamed a big part of the Balkans that way. The ultra-cycling is still an aspiration, with a decent number of 200 and 300 km rides behind my back.
Copyleft - Passionate about exploring the alternatives to a very flawed copyright system. My personal position is that things can be improved for all stakeholders if we put more thought in this and come up with something more fitting to this century.
Generative AI - Swiped up by the current hype and more specifically with the opportunity to include generated output as an element in automated flows. I will be doing some experiments with this in the near future. Stay tuned.
Exploration - Have great skills with on the spot route creation and navigation that I use with my bike, overlander or on foot in the mountains. Excited about the unknown stuff that hides behind the next corner, rock or slope.
Want to talk to me?
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