Work Experience

A short summary of my work experience. You can also download it as a pdf or view it on LinkedIn.

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Digital Operations

Credissimo
‍February 2023 to now

Driving the cross-departmental implementation of a Modern Data Stack to improve business goals

  • owning the implementation of a customer data platform (CDP) with the aim to centralize all customer data and drastically improve actionability for multiple stakeholders
  • co-owning data warehouse implementation to achieve a new level of business intelligence
  • responsible for optimization of sales & marketing KPIs across departments through marketing automation, performance agencies, etc.
  • owns creation of acquisition profit models, attribution models, churn and LTV models, predictive models

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Managing Partner

Cush.be
August 2020 to December 2022 (2 years, 5 months)

By joining the team as a partner, I aimed to tap into the undiscovered potential of the project through the creation of a strong digital presence and an increase in sales.

  • Led a comprehensive technology stack transformation
  • Migrated to Shopify and implemented a custom print-on-demand backend system
  • Significantly expanded virtual inventory to 30 000 SKUs
  • Extended direct sales to Greece and Romania and retail sales to Romania and Hungary
  • Streamlined communication, infrastructure and logistics to enable efficient direct sales deployment across the EU

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Chief Marketing Officer

FantasticStay
July 2018 to April 2020 (1 year, 10 months)

I joined the company from the early stages and played a key role in its establishment by developing the marketing funnel and analytics structure to ensure its effectiveness and efficiency.

  • Developed and executed a plan for building and expanding the marketing team
  • Achieved a steady functional funnel traction by effectively aligning technology and mission with Sales, Success, and Onboarding teams
  • Accomplished a sophisticated mar-tech stack suitable for a growth stage company, with planned stages of expansion and built-in scalability
  • Established data pipelines from product and marketing to support marketing automation and robust BI reporting

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Digital Activation Manager

Tungsten Network
May 2017 to July 2018 (1 year, 3 months)

Tungsten Network is a provider of electronic invoicing solutions for large, global organizations.

  • Developed and streamlined the entire mar-tech stack, managed marketing analytics tools, and devised and executed a paid media strategy
  • Built a lead acquisition strategy from the ground up, providing the sales team with high-quality MQLs
  • Developed funnel and cost attribution reporting for executive leadership
  • Managed three external agencies responsible for inbound, paid media, brand, and content
  • Led the adoption of an account-based marketing (ABM) approach

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Co-Founder

Global Web
June 2014 to July 2017 (3 years, 2 months)

Global Web was created to be a new entity on the Bulgarian digital media landscape. It united BeU.bg as one of the strongest female audience sites and gave birth to the new Gospodari.com, the digital representation of one of the most popular TV shows in the country.

For the first year my responsibilities were of a managing partner, creating and deploying the new Gospodari.com media platform and developing the advertising portfolio products.

Global Web is part of Global Group.

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Communications Lead

EDIT
July 2016 to May 2017 (11 months)

Was part of the initial development of the EDIT.bg network and contributing for a better environment for digital SMEs in Bulgaria

Supervising: communications, strategy, network development

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Co-Founder & CEO

Takeover
January 2015 to February 2016 (1 year, 2 months)

Takeover's main mission was to develop and test a new venture model for our ecosystem - equity for marketing. The company was created as holding entity owning its own digital marketing agency and digital design studio.

Startups and established companies needing big marketing and design teams were relying on Takeover to own these processes. In return they were giving equity and profit-share back to the company.

I was responsible for creating the initial structure of the holding and underlying agencies and kickstarting the teams of professionals in them.

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Owner/Co-Founder

BeU.bg
September 2012 to June 2014 (1 year, 10 months)

Led by experience in marketing and community building with female audience we created our first digital media product - BeU.bg.

With time and hard work, it filled the gap in the current digital media landscape and delivered quality engaging content to the 20-34 female audience.

Later BeU.bg became part of Global Web.

- 2015 Top 3 female news site for Bulgaria

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Internet Marketing Manager

Studio Moderna
August 2009 to September 2012 (3 years, 2 months)

Started the Internet sales channel in Studio Moderna Bulgaria from zero and built it up to 50% of the company's revenue.

Sales channels in this company were totally separate entities, competing against each other for revenue. In this environment my responsibilities as Head of Internet channel were ranging from pricing, ordering and product selection, through managing tech work on deployment of new platforms and campaigns to marketing and content strategy, advocating for social media use and multichannel collaboration and building an all-star team.

Some of the notable achievements were:

  • Three of the biggest lead generation campaigns through the whole Studio Moderna system (22 countries) reaching above 60% of current internet users of Bulgaria
  • Eight of my locally created campaigns (concept/tech) were successfully adapted in more than 9 different countries from the Studio Moderna family
  • Cooperating with international Studio Moderna teams for developing content marketing strategy and multichannel strategy for the whole company
  • Facilitating transformation and helping adopt multichannel marketing as the default, against strong internal resistance, which lead to drastic improvement of the company's bottom-line

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New Business and Product Development Expert

Webground
April 2008 to May 2009 (1 year)

Managed the product development team (15 developers and designers)

Worked on an integrated portfolio of products adding single login, content suggestions, interactive content.

Implemented the AdOcean ad-management server for the first time in the country (later the company became representative of AdOcean for Bulgaria).

Kept the advertising portfolio sharp and competitive by integrating new content formats and innovative technologies.

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